Fun Phytes

The Mission

Decrease the consumption of processed foods by kids globally by providing healthier snack options that are still accessible, tasty and fun!

The challenge

In the grand scheme of the childhood obesity epidemic there is a lot of processed foods marketed towards kids. Brightly colored cookies and cakes that are rarely nutritious pique the interest of young kids who love all things colorful and fun. This can become a huge issue for parents of children struggling with picky eaters, which could lead to malnutrition, bad eating habits, and overall poor metabolic health down the line.

The solution

Creating healthier snack alternatives that are still fun and delicious! This would target kids who are picky eaters, suffer from malnutrition or face ingredient restrictions. The food product itself would be presented in educational packaging aimed at kids as well as their busy, working parents. The goal is to inform them about the usage of different ingredients that provide the food with their fun, yet healthy properties!